BRAND IDENTITY • FREELANCE
Nom-aste
BRAND IDENTITY • FREELANCE
Nom-aste
This logo design project was for Instagram health and wellness page, Nom-aste.
The page hopes to promote the link between physical and mental health and the role we can play in our own healing. They needed a logo that symbolised health by referencing spirituality and healthy food.
Challenges
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Combining two separate ideas into one visual
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Collaborating remotely
Solution
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Lots of initial sketching - a large variety of ideas were explored before dialling in on a small selection that more accurately represented the page and its mission.
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Frequent communication - iterations and suggestions were shared with the client, as well as ideas and feedback.
Idea Generation
Initial designs for Nom-aste explored ideas surrounding health, well-being, nutrition and mindfulness. Exploration eventually focused in on the combination of an artichoke and a lotus flower with a wordmark using both a clear, sans-serif font for "Nom" and a bouncy script font for "-aste".
The main goal for this logo was to highlight "Nom" within the name, communicating the union between healthy eating and mindfulness.
Testimonial
"Amy helped me to put together a logo for my new brand. Throughout the process, Amy was professional, knowledgeable, hard-working, versatile and extremely patient! Amy worked alongside me, listening to my ideas and feedback, offering her expertise and multiple options, and adapting various designs in order to reach perfection in the finished product. I would highly recommend Amy for her experience, talent and personable, collaborative and overall customer-friendly approach."
